VICE host Zach Shucklin goes in search of Route 36, the world’s only known ‘cocaine bar.’ Located in the mountains outside of the Bolivian capital La Paz, the notorious lounge bar promises high purity coke by the gram—served up on a silver platter, along with a delicious cocktail of the patron’s choice. Along the way, Shucklin learns about the rich history of coca farming in Bolivia, and meets a local witch doctor—or ‘yatiri’—to explore the leaf’s cultural uses. Route 36, which is open only to tourists, moves premises regularly to evade the local authorities. That said, its existence seems to be an open secret in La Paz, which leads you to suspect that, for it to remain in business, there may be an element of corruption at play.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.