It’s been a long time, but it would appear that Top Dawg Entertainment is officially ready to launch its 2021 campaign. And in keeping with tradition, the esteemed label has once again opted to retain an air of mystery, an occasionally frustrating tactic that admittedly works wonders in captivating the masses.
Moments ago, Top Dawg came through with a hype-inducing Instagram announcement, pointing to a May 7th, 2021 release date. “THE WAIT IS OVAH!!!!!!” he declares, alongside a steadily increasing loading bar. Unfortunately, that’s about all he opted to share, opening the floor for further speculation as to who might be dropping.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.