Red Lobster has entered into the lip balm game with its Cheddar Bay Biscuit-flavored stick. The popular menu item is renowned for being one of the most delicious starters from the restaurant chain. Fans of Red Lobster often talk about craving the biscuits from time to time and now they can enjoy the taste at their disposal, albeit only on the lips. The roll out of the balm is in conjunction with the 25th anniversary of the Cheddar Bay Biscuit. They are, however, extremely limited and will come in a goodie bag that includes T-shirts, magnets and foam Cheddar Bay Biscuits given to 250 Fresh Catch Club members.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.