On this extended cut of FTD’s Road to the Restaurant, we’re looking back at the journey of opening Action Bronson’s restaurant pop-up Chumbeh. First up, we had to create a menu. We started this project in a test kitchen experimenting with recipes like marinated feta cheese wings, croquettes, and a unique teriyaki burger. We then found unique and local NYC ingredients to put together an epic tasting session inspired by Action’s favorite dishes. Once we nailed the menu, it was time to serve. For one night only in LA and NYC, Action Bronson opened Chumbeh with the help of his closest friends and crew. Enjoy!
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.