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AUSTIN, TX- For most of our SXSW artist coverage, we’ll keep it relatively short and sweet. We have over 80 artists to cover, so cut us some slack! 😉 We’ll basically be formatting each post into two parts: (1) Why our contributor wanted to see this act and (2) what our contributor thought of the performance”. Easy peasy. If you want to learn more about the act, make sure you click through to their social media links to get in the know. You won’t be disappointed!
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Why I Wanted To See R.LUM.R: I had a few stops planned for the night session of Day 5, the first of which was at Lustre Pearl, a pretty large outdoor stage venue that was going to feature a three-artist showcase. The first act was an artist by the name R.LUM.R (Reginald Lamar Williams Jr.) out of Nashville. Coming into the performance, I had listened to his hit single, “Frustrated”, but wasn’t really familiar with much of his other music. Luckily enough however, as I was waiting in the long line to get into Pearl, I happened to chat with a fellow who is friends with Williams and he expressed that I’m definitely in for a treat. Describing his music as R&B with electronic elements, had me very intrigued as we made our way through the line.
What I Thought Of R.LUM.R’s Performance: It proved to be that my line buddy didn’t lead me astray. R.LUM.R came to the stage cheery and happy, expressing how much it meant to him to be at SXSW and to perform in the presence of so many talented artists. Those feelings were felt throughout his entire set despite some of the songs not sharing the same uplifting vibe. Singing about breakups and complicated relationships, he had the unique ability of conveying the passion and pain in the songs yet somehow maintaining a playful mood. Performing songs like “Frustrated” and “Love Less”, Williams was able to showcase a wide range of vocals akin to The Weeknd. His ability to transition from low to high-pitched notes was impressive and sonically very pleasing.
Accompanied by only a drummer and a guy on an electronic keyboard, R. LUM. R’s music had a uniquely electronic lo-fi vibe infused with R&B feels that my new acquaintance had described earlier. They provided a very sexy atmosphere to the performance but also engaged the crowd in some dancing and swaying. His most recent single entitled “Emotion” ft. Vindata is out now.
I’m hoping R LUM R comes out with a full-length album in the near future because he definitely converted me into a fan.
Follow R.LUM.R on Facebook, Instagram and Twitter.
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