From SXSW to Bleached Fest: Tracing bülow’s Transformation in the Modern Music Landscape Thoughts+Photos: bülow at Bleached Fest 8/6/23
SAN DIEGO, CA- In the realm of modern music, where genres blend, borders collapse, and artists frequently metamorphose, bülow stands as a testament to fearless evolution. Back in 2019, the side streets of SXSW buzzed with whispers of an emerging indie pop sensation. I witnessed her holding a crowd captive with an invigorating mix of moody pop and vulnerable lyrics. My words, a chronicle of that electric night, can be revisited here.
Fast forward to Bleached Fest 2023. On the side stage, against a minimalist backdrop, stood the same artist. However, with the first echo of her guitar, it became evident that this was not the bülow I remembered. The synth-driven beats were gone, replaced by an earthy guitar, a full band, and a voice saturated with raw, emotive power. Clearly, bülow has shed her indie-pop persona, now performing the kind of music she explained to the audience she grew up with.
While her songs retain their lyrical depth, they’ve taken a more organic direction. There’s a foundational layer of rock and folk in her music, making each song feel like a journey that transports listeners through tales of heartbreak, redemption, and raw human emotion. Her sound, backed by a full band and complemented by her own guitar, felt like an extension of her soul, harmonizing beautifully with her evocative vocals.
This transformation from an indie pop darling to a rock/folk maven isn’t just about changing genres. It’s about growth, self-awareness, and musical maturity. bülow’s performance at Bleached Fest wasn’t just a concert; it was an experience, underscoring the ever-evolving nature of music and artistry.