Discover Edinburgh’s Redolent: The Band Merging Electronic and Indie Rock Music Seamlessly Thoughts+Photos: Redolent for British Music Embassy During SXSW 3/18/23
AUSTIN, TX- The British Music Embassy is an initiative created by the UK’s Department for International Trade and the British Phonographic Industry (BPI) to promote British music at major international festivals and events. It provides a platform for UK artists to showcase their talent and network with industry professionals from around the world. The embassy’s main base is at the annual SXSW festival in Austin, Texas, but it also operates at other events such as The Great Escape in Brighton and Reeperbahn Festival in Hamburg. The British Music Embassy offers support to artists in areas such as visa applications, marketing, and logistics, with the aim of helping them to expand their global reach and export their music.
Redolent is an Edinburgh-based band comprising of Danny and Robin Herbert, Andrew Turnbull, Robbie White, and Alice Hancock. They made some noise with their debut EP “Make Big Money Fast Online Now” as people were drawn to their unique sound which merges electronic and indie rock music seamlessly. This performance for the British Music Embassy was my first tine catching them live.
I loved the band’s eclectic mix of influences, ranging from electronic to indie rock to hip-hop, results in a unique and dynamic sound that is both fresh and familiar. Their use of off-kilter beats and glitchy textures of coupled with the moody… dare I day casual… singing of their lead singer, really had me catching a mood. I think I read somewhere that one of their influences of LCD Soundsystem and I could definitely hear that influence can be heard in their use of synths and danceable grooves, which bring a sense of energy and fun to their music. I found their sound… specifically their instrumentation… both quirky and intriguing. It’s a refreshing blend of diverse influences, resulting in a sound that is both familiar and innovative. With their catchy hooks, playful experimentation, and dynamic energy, they are sure to captivate listeners from a variety of backgrounds and musical preferences.