Action Bronson Pulls Out All the Stops At SXSW THOUGHTS+PHOTOS: ACTION BRONSON @ BANGER'S | SXSW 3/15/18
AUSTIN, TX- For most of our SXSW artist coverage, we’ll keep it relatively short and sweet. We have over 80 artists to cover, so cut us some slack! 😉 We’ll basically be formatting each post into two parts: (1) Why our contributor wanted to see this act and (2) what our contributor thought of the performance”. Easy peasy. If you want to learn more about the act, make sure you click through to their social media links to get in the know. You won’t be disappointed!
Why I Wanted To See Action Bronson: When I first started scrolling through the seemingly endless list of artists performing at SXSW, the first name that stood out to me happened to be one of my favorite rappers: Action Bronson. He hails from my hometown of Flushing, Queens so he gets extra love from me. Bronson has been making music over a decade and has garnered a large following not only due to his rap career, but also through his ever popular Viceland show, Fuck That’s Delicious. His stoner humor and easy-going attitude makes him a very relatable personality that translates into fun live concert experiences as well. I’ve seen him perform in person twice before SXSW so I knew what I was getting myself into and was extra excited to be able to photograph him as well.
What I Thought Of Action Bronson’s Performance: Action Bronson that night put on the best set I’ve seen him do live, and one of the best sets from the entire week. He came out on stage with his tour DJ, The Alchemist, and a cigar-sized blunt which has become a staple of his shows. Starting off with “Wolfpack” from his latest project Bluechips 7000, Action brought his energy and large persona (no pun intended) that got the crowd into a frenzy. In between songs he’d walk around the stage talking and joking with the crowd about his show, his life, and really anything else on his mind. There was a 5 minute period when people were passing their copies of his Fuck That’s Delicious book to sign, and he signed all of them (all while smoking his huge blunt; see photo below). Bronson truly is a man of the people.
What I loved most about Bronsoliño’s performance was the song selection that touched most of his discography. The past few times I’ve seen Bronson he would play solely the latest album, but at SXSW that night I got to see him dig into Blue Chips 1 and 2, as well as Mr. Wonderful and Blue Chips 7000. It was the perfect collection of songs to give a stirring and crowd pleasing performance for a casual fan, but also to those who’ve been following him from the beginning, such as myself. I loved every bit of the craziness, the comedy and the audience interactions. I had an amazing time and I highly recommend any rap fans who want to see a non-conventional rap performance check him out when he’s touring in your city.