“Honestly, I don’t know what to say. Words can never convey the horrors going on in Ukraine today, and I never expected these events to pass. I began making this video 5 weeks ago and I genuinely was not expecting the invasion to take place a few days ago. Once it did, I struggled with whether or not I should still release this, and ultimately decided that it still offered valuable perspective and went ahead. My heart and full support is with the Ukrainian people, and the Russian people who did not want this war.”
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture and The DOPI.