The Truth of Zach Bryan Resonates With The Masses REVIEW+PHOTOS: Zach Bryan at Palomino Festival 7/9/22
LOS ANGELES, CA-
“… One of the hottest country acts right now is Zach Bryan. Kacey Musgraves and the legend Willie Nelson aside, Zach drew a huge crowd to his performance on the Pancho stage. He has 6M+ listeners a month on Spotify and it felt like bunch of them were there at Palomino Festival.
People know his shit. Every word. Throughout the duration of his performance, whether they were up at the railing at the front of the stage or waaaay back casually sitting at the rear of the lawn with their toddlers wearing protective headphones, everybody was singing along. A lot of bros with arms around bros belting out the lyrics.
Zach is a second-generation Navy vet out of OKC. Maybe that’s part of it. The brodeo clowns are super into it. And I say that with mad respect for artist and audience both. Saw a shirt in the crowd that read “Fuck Pop Country”. Bryan bridges that gap. He’s not pop at all. But he’s not difficult. He’s easy to access. Familiar in sight and sound. And what do you get with 8 years in the Navy? Honesty. Sincerity. Truth. It’s a sound you recognize and a sound your trust. When you sing those lyrics, you’re singing some version of the truth, and you trust the version that Zach sings….”