Vevo today announces Queen Naija as their newest LIFT artist of 2018. Vevo’s LIFT initiative connects today’s rising stars to audiences around the globe with original creative content. Vevo will release two performance pieces as well as “Becoming,” a short film which allows artists to tell their story in a unique way, bringing fans closer to Queen Naija than ever before. Premiering today, Queen’s performance of “Butterflies” comes fresh off the release of her self-titled debut EP. “Butterflies” sees the breakout R&B singer exploring the idea of finding love after heartbreak, and now with Vevo, the song is visually re-imagined for her fans.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.