LOS ANGELES, CA- There’s a moment in GRACEY’s new single “Gimmicks” that sticks with you—not because of some massive beat drop or glossy vocal run, but because of its honesty:
“No money, no gimmicks / just you and I / and this is more than enough.”
It’s the kind of lyric that, if you’re really listening, stops you mid-scroll. Maybe it’s a Gen Z love song on the surface, all violet-hued synths and cinematic swells, but at its core, “Gimmicks” captures something deeper—something ageless. Because truth is, no matter what stage of life you’re in, the idea that presence can mean more than performance, that connection can outshine currency, and it still hits like a gut punch. And GRACEY, with her airy vocals and crystal-clear songwriting, delivers that sentiment without flinching.
“Gimmicks” is the latest single from the rising UK pop artist’s upcoming Ladybug EP, out July 10 via Glassnote Records. It’s an earworm for sure—crafted with producer Lindgren (Dua Lipa, BTS, Halsey)—but it doesn’t feel manufactured. Instead, it feels lived-in, like a soft-spoken memory you revisit just to feel something good again. The production is sleek, but there’s air in it—space for emotion to move around. That chorus doesn’t beg for attention; it earns it.
The song comes wrapped in a music video directed by Tony Tacheny, adding a dreamlike visual layer to what is already one of GRACEY’s most emotionally resonant songs. It’s not just romantic—it’s romantic. The kind of swoon that makes even a cynical heart lean in.
If you’ve been tracking GRACEY since her Imposter Syndrome EP, or even before that when she co-wrote Jonas Blue and Raye’s “By Your Side” at sixteen (!), this feels like a natural evolution. There’s still vulnerability in the writing—still that transparent lyrical style that’s helped her build a loyal fanbase—but there’s a new confidence here. “Gimmicks” doesn’t try too hard. It doesn’t have to.
What’s more, GRACEY seems to know her audience has grown with her—or in some cases, caught up to her. She’s not just making music for teenagers in love; she’s speaking to anyone who’s ever craved something real and found it in the quiet moments. That’s a rare trick in pop music—and no gimmick at all.
Follow GRACEY on Facebook, Instagram and X.
*********************
