In the just-released Sergio-directed video for Nipsey Hussle’s Victory Lap single “Last Time That I Checc’d,” the rapper rides around Los Angeles hanging out of a white Lamborghini with a police escort — clearly owning the city.
“When I drop, you know I’m bout to f— the city up,” he raps, wearing five chains around his neck.
For the song and video, the rapper joined forces with Mr. “Who Do You Love” himself, YG. The duo posted up in front of two Lamborghinis wearing their favorite colors, red and blue.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.