HOLLYWOOD, CA- From his outlandish outfits to his upbeat performances, Lil Pump is the colorful dreadlocks rapper who seems destined to leave an indelible mark in hip-hop. With his previous viral breakouts “Gucci Gang” and “Esskeetit” having a combined total of over one billion YouTube views, the anticipation was high for Lil Pump’s sophomore effort. The 18 year old may have not graduated from Harverd (sic), but he’s definitely earned an PhD in Hip Hop with his sophomore album “Harverd Dropout”.
Walking into Hubble Studios felt like walking into some underground playground of a fantasy University all current college student wish they could attend. The event, hosted by Warner Brothers and YouTube Music, was staged perfectly. Outside a dull concrete building with catering from G’s Tacos Spot and white tables littered with complementary school supplies all branded “Pump University,” the shwag and themed installations served as enticing distractions.
I soon realized that this was only the welcoming stage as I walk towards a cold steel door leading to what seemed like a big garage. This is when Hollywood’s magic really came to life. As I entered the studio, I was immediately offered a cap and gown with a “pump” diploma, really immersing myself into the “university” motif. As Dj Sinatra boomed Pump’s previous albums to hype up the atmosphere, I witnessed many fans taking advantage of some of the art installations for an instagram-worthy snap. As some fans were getting their “social-media” on standing in front of a podium pretending to graduate from the faux university, others were indulging in the open bar, bounce house, imitation chemistry lab, and one of the many video game machines onsite.
There were plenty of celebrities on hand, including Riley Reid, Wale, YesJulz, Gallant and Mally Mall, but I knew the evening was just getting started when I heard the deafening cheers ring through the room. Lil Pump had arrived. I was immediately caught off guard as rabid fans started to shove and push their way to get a glimpse of Pump as he grabbed the mic to address the crowd.
I was in awe as just about every word he said was followed by the excited screams from the crowd, eagerly awaiting to listen to his new album. Wearing a see-through Louis Vuitton jacket shirtless, Lil Pump jumped onto a table to yell at the top of his lungs, “Drop that shit!”
The party instantly turned up as people of all ages began to bang their heads the his new slapping tracks. Girls started to crowd Pump to get his attention to the point where no one else could see him. As the floor was now flooded with alcohol from cups that had been tossed in the rush to reach Pump, I slip and slid towards pump to snap a few photos before being gradually pushed back by the swarming crowd.
After playing “Butterfly Doors”, I saw his colored dreadlocks peer over the girls as he announced that he will also be debuting an unreleased music video for his song “Be Like Me” with Lil Wayne.
The video contained an array of rainbow tunnels and flashy lights to seemingly simulate the effects of lean, which he is also seen in the video teaching in a lecture hall how to make the purple drink. The “Harverd Dropout”, in my opinion, is an amazing representation of what makes Lil Pump so enthralling to the current generation. The amazing features from Kanye, Smokepurp, YG reveal Pump’s diversity in styles as each feature creates a different atmosphere within each song. Pump’s own lyricism is catchy as hell, and it’s near impossible to to stand still while you’re singing along with the hooks as he rides the beat.
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