Drawing inspiration from past eras and blending multiple genres to make alt-pop songs that feel fresh yet nostalgic, Groupthink is on the rise. Growing up in North Carolina, he was creative from a young age with poetry being the biggest form of self-expression. This eventually earned him a scholarship to the University of Wisconsin, but it was after graduating, while living in Chicago, that Groupthink developed his musical skills as a producer alongside the focus on lyrics that might be expected from an award-winning poet. Now in Los Angeles, Groupthink is building momentum with consistently impressive releases.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.