Drawing inspiration from past eras and blending multiple genres to make alt-pop songs that feel fresh yet nostalgic, Groupthink is on the rise. Growing up in North Carolina, he was creative from a young age with poetry being the biggest form of self-expression. This eventually earned him a scholarship to the University of Wisconsin, but it was after graduating, while living in Chicago, that Groupthink developed his musical skills as a producer alongside the focus on lyrics that might be expected from an award-winning poet. Now in Los Angeles, Groupthink is building momentum with consistently impressive releases.
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture and The DOPI.