Chronicles 20 Years of Apple Design “Designed by Apple in California”
Running out of Christmas ideas for that diehard Apple fan in your life? Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products.
The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design “in a deliberately spare style.” In a press statement, chief designer Jony Ive described the book as “a gentle gathering of many of the products the team has designed over the years,” and hoped that it would serve as a “resource for students of all design disciplines.”
Linen-bound and printed on specially milled, custom-dyed paper with gilded matte silver edges using eight color separations and low-ghost ink, Designed by Apple in California was developed over the past eight years and will be available in two different sizes — 10.20” x 12.75” and 13” x 16.25” — at select Apple Stores and apple.com beginning this Wednesday, November 16, for $199 USD and $299 USD, respectively.
The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future. This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.