1. “I’m young and rich and plus I’m bougie, I’m not stupid so I keep the Uzi”
Song: “Bad and Boujee”
Lesson: No matter how successful you are, always keep your safety in the back of your head. Maybe it won’t take an Uzi, but we’ve all got enemies.
2. “And they bustin’ for Instagram get your Klout up”
Song: “Bad and Boujee”
Lesson: Focus on your personal brand! Everyone knows the best way to get famous is through good social media strategy.
3. “No check, want all cash, I don’t do deposits”
Song: “T-Shirt”
Lesson: It’s important to always carry cash on you. You never know when it might come in handy.
4. “Never been a gopher but I always been a soldier”
Song: “T-Shirt”
Lesson: The world is tough — sometimes you gotta stand up and fight for your own self-interest. Don’t be a gopher, man.
5. “Certified everywhere, ain’t gotta print my résumé”
Song: “Fight Night”
Lesson: If you do enough good work over a long period of time, eventually you’ll never have to reintroduce yourself ever again.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.