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At an event in Los Angeles this afternoon, YouTube announced its own streaming TV service. The offering will mix live-streams of broadcast and cable television programming with the wealth of online video found on YouTube. It’s the latest in a surge of over-the-top (OTT) services trying to woo consumers who never bought into traditional cable television.

The service will exist as a standalone app. For $35 a month, subscribers get all four major networks — ABC, CBS, FOX, and NBC — and roughly 35 cable channels. That price covers six accounts, so each member of the household can have a personalized account that offers recommendations tuned to their taste. The kids will have to draw short straws, however, as you can watch up to three concurrent streams at a time.

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