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The Japanese House // 3/17/2017 at Latitude 30 presented by BBC Music Introducing/PRS forMusic Foundation // SXSW 2017 // Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.
The Japanese House // 3/17/2017 at Latitude 30 presented by BBC Music Introducing/PRS forMusic Foundation // SXSW 2017 // Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.

For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they from, 5) Why did we decide to catch them play and 6), How was their performance.

FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

WHO: The Japanese House is Amber Bain.

WHAT: Airy dream pop.

WHEN: 3/17/2017 at Latitude 30 presented by BBC Music Introducing/PRS forMusic Foundation.

WHERE: Buckinghamshire, East London, England.

WHY: The Japanese House is a band that’s on the move. After a sold-out gig in 2016 at The Echo is Los Angeles, they came back to Los Angeles to play the larger Teragram Ballroom in early March. I missed that gig. I didn’t want to miss them at SXSW.

HOW: If you love lush dream pop, you’ll love the musical output of singer/songwriter Amber Bain and The Japanese House. It has a generally laid-back feel, and I think a lot of that owed itself to Amber’s dreamy vocal delivery. It almost feels like she’s whispering lyrics into your ears when she is performing on stage.

While Amber isn’t particularly active on stage, she lets the music that plays behind her swirl and dance about her. This is another instant where disparate musical elements (i.e. subdued vocals and rich instrumentals) perfectly complement one another to create a sonic wash of musical beauty.

Follow The Japanese House on Facebook, Instagram and Twitter.

FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

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