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LOLO // VEVO Stage at Pelons // SXSW 3/13/2017. Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.
LOLO // VEVO Stage at Pelons // SXSW 3/13/2017. Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.

For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they from, 5) Why did we decide to catch them play and 6), How was their performance.

FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

WHO: Lauren Pritchard p/k/a “LOLO”.

WHAT: An wonderful amalgam of soul, pop, blues and rock and roll.

WHEN: The VEVO Stage at Pelons 3/13/2017.

WHERE: Jackson, Tennessee.

WHY: LOLO wasn’t on my radar. In fact, to be honest, I didn’t even know who she was. But as I was walking towards my next destination down Red River St., I heard a voice wailing with such power that I couldn’t help but follow it to its source.

HOW: As I mentioned in my recap of my week at SXSW, sometimes it pays to  be adventurous and forego your originally scheduled plans. If I hadn’t let my ear guide me into Pelons, I would not have “discovered” LOLO.

Man … can this gal sing. Perched high upon VEVO’s elevated stage, and with carefully manicured lights illuminating her with lighting effects fit for a band that performs in stadiums, she owned that stage. Everybody in the audience was looking up to her in awe as her soulful and powerful voice filled the air. What drew me to her was the bluesy, raspy lilt in her voice, and though I hate to make comparisons, I couldn’t help but imagine her as the second coming of Janis Joplin as she whipped her blonde hair to the riffs her guitar player was playing. Comparison like this can be sacrilege, but why don’t you check her music out first before you start tossing stones at me. You may be surprised.

Follow LOLO on FacebookTwitter and Instagram.

FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

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