For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they from, 5) Why did we decide to catch them play and 6), How was their performance.
WHAT: Electronic pop.
WHEN: 3/17/2017 at Latitude 30 presented by BBC Music Introducing/PRS for Music Foundation
WHERE: Hackney, London.
WHY: Casi wasn’t on my list. I wanted to see The Vryll Society at the same venue, and given that I didn’t have an SXExpress Pass, I decided to avoid running the risk of not getting in and she happened to take the stage as soon as I set myself up at the front of the stage to shoot.
HOW: I was extremely pleased to have made the decision to get to the venue early. Casi’s svelte soprano voice was a pleasure to listen to. Backed by hard hitting, crisp instrumentals, it was a perfect pairing vocals and production; seemingly disparate, but uniquely matched. She reminded me of an Ellie Goulding with a more pleasing voice.
Apparently, I wasn’t the only one impressed with Casi’s music. Since watching her performance at SXSW, her song “The Beast” has been spun on BBC Radio 1. I have a feeling we’ll be hearing a lot more from Casi in future. With the backing of UK tastemaker label Chess Club Records (who discovered the likes of Jungle, Wolf Alice and MØ), and clearly obvious talent, it would seem that it’s a near certainty.
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