The American dinner plate is deficient in nutritious produce, and part of the problem is cost. Because diets low in fruits and vegetables have serious consequences, health advocates have tried to incentivizes Americans to choose apples over donuts for years but with little success. In the US, a nation with high rates of diseases such as obesity and diabetes , a variety of strategies – from a junk food tax to a produce prescription program – are now being tested. But there are a number of factors that still stand in the way of Americans having healthier, more affordable produce and dietary options.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.