The IPO filing by Snapchat’s parent company Snap reveals a slew of information about the 158 million people who use the app every day. Each of these users is a special snowflake, of course, with her own life and dreams and tribulations, but the filing finally lets us talk about Snapchat’s users as an aggregated mass. So here you go:

The average Snapchat user opens the app 18 times a day and spends a total of 25 to 30 minutes inside iT  sending 16 snaps but not usually using lenses for augmenting those snaps, or creating a story for broadcasting snaps to a wider audience.


She is between 18 and 24 years old and lives somewhere outside the United States. When the average Snapchat user watches ads, she does so with the sound on and generates $1.05 in ad revenue for the company over three months.

And then she goes to sleep.