Kendrick Lamar released a collaboration with Reebok earlier this year in the form of the Classic Leather “Perfect Split,” a shoe he worked on with the company. To go alongside their collaboration, Kendrick has been appearing in a number of promos about the shoe, and now they’ve released a new deeply personal promo for the shoe with assistance from director Nabil. Talking about what “classic” means to him, and how he started writing music from the age of 13, the video also features Kendrick freestyling.