Last year, Vetements debuted their take of the sock sneaker trend, dubbed the Vetements x Reebok Sock Runner. More sock than sneaker, its distinct retro-gym-sock-stripe design and multi-part sole made for a particularly outlandish pair of kicks. Despite the unconventional design, or maybe because of it, the sneaker quickly became the apple of every hypebeast’s eye. If there was any debate whether or not we’d see the design in upcoming seasons, the buzzy French label teased—count ’em—nine new versions included in their forthcoming Fall-Winter 2019 collection. And in true Vetements fashion, the newly revamped flight of footwear is somehow even bolder than the previous releases.

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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.