President-elect Donald Trump has tapped Elon Musk and Vivek Ramaswamy to head what he’s calling the “Department of Government Efficiency” (DOGE) — an acronym that is an apparent wink to the dog-themed cryptocurrency by the same name that started as a joke and skyrocketed after Musk promoted it.
Trump made the announcement in a statement Tuesday evening, indicating DOGE and its leadership, Musk and Ramaswamy, will focus on regulating government spending.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.