Post-Pusha, and with milquetoast double-album in his rearview, the would-be Scorpion King’s spent more time this summer getting stung by the rap community than anyone whose name isn’t 6ix9ine. But as redemption tours go, “Sicko Mode” is, well, sick. Drake intros with a casual, Take Care flow before Trav cuts him off, but when he returns, it’s with a smooth-talking swagger that makes you remember the singer beneath the self-aggrandizing super-star. “Circle blocks ’til I’m dizzy / Like where is he?” asks the 6 God, looking to pick a fight around the neighborhood he shares with newfound rival Kanye West. “No one seen him / I’m tryna clean ’em.”
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.