It’s been a long time, but it would appear that Top Dawg Entertainment is officially ready to launch its 2021 campaign. And in keeping with tradition, the esteemed label has once again opted to retain an air of mystery, an occasionally frustrating tactic that admittedly works wonders in captivating the masses.
Moments ago, Top Dawg came through with a hype-inducing Instagram announcement, pointing to a May 7th, 2021 release date. “THE WAIT IS OVAH!!!!!!” he declares, alongside a steadily increasing loading bar. Unfortunately, that’s about all he opted to share, opening the floor for further speculation as to who might be dropping.
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.