Never one to work within borders, Iranian multi-medium artist Sevdaliza marries new music and visuals together for short film, The Formula. Featuring Sevdaliza in the lead role, while handling co-director and producer duties, the short follows the two relationship of two lovers while examining themes of death, love, and happiness. All before culminating in a dramatic ending that feels bitter and unexpected, much like real life.
‘The Formula’
Original music by SEVDALIZA
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.