The rapper, whose real name was Melvin Noble, was killed midday in an incident on northbound Interstate 35 near Clarendon Drive. Dallas police declined to publicly confirm the rapper, 28, was killed in the shooting, but did release a narrative of the incident. Police said he was in a vehicle on I-35 just before noon when a suspect approached Mo3’s car. Both men stopped their vehicles, the victim got out and started running but was shot several times on the highway. A bystander inside another vehicle was struck as well. Police say that person did not suffer life threatening injuries. Police are still looking for the shooter of the Dallas-based rapper. Video circulating on social media purports to show Mo3 lying on the highway as someone tries to help him after being shot. Mo3 had previously said that he was the victim of a non-fatal 2019 shooting. Mo3’s most notable hit was “Errybody (Remix),” collaboration with Boosie Badazz.
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.
