Vevo today announces Queen Naija as their newest LIFT artist of 2018. Vevo’s LIFT initiative connects today’s rising stars to audiences around the globe with original creative content. Vevo will release two performance pieces as well as “Becoming,” a short film which allows artists to tell their story in a unique way, bringing fans closer to Queen Naija than ever before. Premiering today, Queen’s performance of “Butterflies” comes fresh off the release of her self-titled debut EP. “Butterflies” sees the breakout R&B singer exploring the idea of finding love after heartbreak, and now with Vevo, the song is visually re-imagined for her fans.
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.