On this extended cut of FTD’s Road to the Restaurant, we’re looking back at the journey of opening Action Bronson’s restaurant pop-up Chumbeh. First up, we had to create a menu. We started this project in a test kitchen experimenting with recipes like marinated feta cheese wings, croquettes, and a unique teriyaki burger. We then found unique and local NYC ingredients to put together an epic tasting session inspired by Action’s favorite dishes. Once we nailed the menu, it was time to serve. For one night only in LA and NYC, Action Bronson opened Chumbeh with the help of his closest friends and crew. Enjoy!
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.