The TDE rapper initially revealed the cover art for his out-of-the-blue surprise album earlier this week and as soon as it hit the web, memes surfaced and discussions began. The 14-track album features Rihanna, U2 and relative newcomer Zacari. Production is handled by Mike WiLL Made-It, Sounwave, The Internet’s Steve Lacy, DJ Dahi, The Alchemist, BADBADNOTGOOD, 9th Wonder and more. Montreal producer KAYTRANADA appears on the track “LUST.” as an uncredited feature.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.
