Jay Som’s Dream Pop Was A Delight At Pitchfork Music Festival

“…Next, I saw another dynamic singer backed by her band.  Dream pop crooner Jay Som’s voice was so sweet that I wouldn’t have been surprised if birds flocked the stage and landed at her feet.  And an ethereal voice isn’t her only gift. She’s also a multi-instrumentalist who produces, mixes, and engineers all of her own records from the comfort of her room.

Dream/bedroom pop is a fairly new genre in the indie world that seems to have surpassed alternative rock in popularity over the past couple of years.  Often, it lays guitars aside in exchange for heavy synths and retro keyboards. But Jay Som fits somewhere outside the boundaries of genre. Her swirling melodies and airy tone on tracks like “Nighttime Drive” make it easy to get lost in her music, and gritty guitar in songs like “Baybee” add a little more of a punch to her sound…”