Out of nowhere, J. Cole just dropped a brand new song titled “High for Hours.” The track is produced by Elite and Cam O’bi and was obviously not included on Cole’s most recent album, 4 Your Eyez Only, which dropped back in December.
Why the track was released as a loosie is unknown, but Cole is spitting from his heart throughout the cut, with the entire second verse about his meeting with President Barack Obama. Cole gets rather deep throughout the soulful track, rapping about oppression and sharing his thoughts on abusive life cycles during the powerful third verse. It’s clear that even with his new album out, Cole still has plenty to say and will use his art to do just that. You can listen to the impactful song below.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.