Tesla is scheduled to reveal the Model Y — the next electric vehicle in the electric automaker’s lineup — tonight at an event in Los Angeles after, not months, but years of teasers and hints from CEO Elon Musk .
Tesla will live stream the Model Y unveiling event at 8 pm PT via its website. However, folks who want to watch the event should head over to the site prior to the 8 pm start time. There is a registration process. Once completed, a new page pops up with the message “Thank you for registering. We will send you an invite in the hours leading up to the event.”
TechCrunch will be at the event to hunt for other interesting tidbits about the Model Y as well as possibly get a ride in the compact SUV. Stay tuned.
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Peter Sobat
Peter Sobat is a Los Angeles based creative entrepreneur who built his career in television, music videos, and documentaries. He helped develop the hit series Bridezillas, has directing and producing credits on MythBusters, Pimp My Ride, and Trading Spaces, and, as executive producer of Cypress Hill’s BReal TV, created The SmokeBox, which has generated billions of views. His award-winning music videos and documentaries have been shot on six continents for networks including CBS, MTV, ABC, ESPN, FOX, and Discovery, and for artists such as Snoop Dogg, Wiz Khalifa, Cypress Hill, Bone Thugs-N-Harmony, YG, Nipsey Hussle, and Wu-Tang Clan.
He founded BlurredCulture.com, a culture site that has reached millions of views, and The Bakerie, a cannabis brand that grew to operations in multiple states. Today he runs the Department of Peculiar Ideas (TheDopi.com), a boutique agency creating branding and campaigns for adidas, Nike, Ford, Ram, Japan Airlines, LAFC, Cookies, and High Times.
