Google is finally responding to Youtubers’ frustrations and making huge changes starting in 2018. The search giant will be removing the Youtube 30-seconds ad that cannot be skipped including TrueView. This move will not please advertisers, but given the rising popularity of video services, it desperately needs to keep their users engaged.
Peter Sobat is the owner/creator of Blurred Culture. Peter holds a MFA in Digital Technology and has worked in media for the past 15 years. He is the creator of several viral hits such as "The SmokeBox" , "The Devin The Dude Show" and "Live with Steve Lobel".