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WEST HOLLYWOOD, CA- When the sun had set, the party vibes were starting to simmer at WeHo Pride’s Outloud Fest… and when Doechii took to the stage, that energy manifested instantly. For those who, like me, had first stumbled upon her music during the pandemic, specifically with the eccentric and endlessly replayable “Yucky Blucky Fruitcake,” this was the moment we had been waiting for—a chance to see if the raw talent that had captured our ears could translate into a live performance.
Doechii, now a signee of Top Dawg Entertainment (TDE), walked onto the stage with the confidence of an artist who knows they belong there. Her presence was electric, a magnetic force that drew everyone’s attention when she opened her mouth. TDE’s investment in her was already paying off—her lyrical prowess, evident in her early work, was now sharper, more focused, and backed by the kind of stage presence that can’t be taught. It was clear to me that Doechii has found a way to channel the chaotic, almost undefinable charm of *”Yucky Blucky Fruitcake”* into something even more potent. Each track, whether it was one of her earlier pieces or something fresh from her TDE era, was delivered precisely and spoke to countless hours of honing her craft. The quirky, offbeat energy that drew so many to her was still there, but now it was refined, sharpened, and wielded like a weapon.
Her performance wasn’t just about the music; it was an experience, a full sonic assault. Hard beats, with hypnotizing basslines and sick flows. Her command of the stage, her ability to shift seamlessly between moods—playful one moment, introspective the next—showed a depth that is rare for an artist so early in their career. What impressed me most was the sheer versatility Doechii exhibited. In a single set, she managed to fuse elements of rap, R&B, and alternative music, all while maintaining a sound that was unmistakably hers. It’s easy to see why TDE, a label known for nurturing unique voices in hip-hop, would be eager to sign her. She’s got that undefinable “je ne sais quoi” that makes you want to root for her, to see how far she can go.
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LIVE CLIPS
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