After unveiling the BYW BBall with its James Harden-inspired capsule for All-Star Weekend, adidas Y-3 recently gave the sport meets fashion sneaker a “Lush Red” makeover.
This time around the court-ready model’s neoprene upper base is done in red with premium black suede on the toe box offering a touch of contrast. Branding on the shoe comes in the form of bold Y-3 logos on the tongue and Yohji Yamamoto’s signature stitched on the toe area. Rounding up the design of the latest iteration of Y-3’s BYW BBall is a zigzag lacing closure, a lateral panel and the BOOST-assisted BYW sole system. Priced at $450 USD, the adidas Y-3 BYW BBall “Lush Red” is available now at select Y-3 retailers like Sneakersnstuff.
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.

