LOS ANGELES, CA–
“…88rising’s focus has always been on family. For many fans of the label– the artists signed under 88rising are not just people who make music. They’re the new generation of Asian creatives, who are paving the way for other minorities in the music industry. That’s why there’s such a special relationship between 88rising and its fans, and it was clearly demonstrated in the 20-minute finale.
Almost the entirety of the artists signed under 88rising made an appearance during the finale. There were even surprise guests on stage, like AUGUST08 and actress Michelle Yeon. With performances from Milli, Jackson Wang, Rich Brian, Teriyaki Boyz, Warren Hue, Chasu, etc., the finale was a culmination of all the hard work that both the artists and the audience had done over the weekend.
You could clearly see the family that 88rising had created. With all their artists on stage, the festival came to a close in what is now a Head in the Clouds tradition– an acapella sing-along of “Midsummer Madness.” When I say everyone, I mean EVERYONE in the audience was singing along, and it was this moment that cemented what Head in the Clouds is all about. It’s a celebration of Asian culture and creativity, a celebration of what should have been celebrated many years earlier.
“Asians always rising.”
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