You’ll Fall In Love With Bridgit Mendler Once You See Her Live [PHOTOS+REVIEW] REVIEW+PHOTOS: BRIDGIT MENDLER @ SXSW 3/13/17
For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they based, 5) Why did we decide to catch them play and 6), How was their performance.
WHO: Bridgit Mendler is an actress, singer, songwriter and humanitarian. She found global musical success under the Disney umbrella penning and performing songs that were featured in the sitcom she starred in, “Good Luck Charlie”.
WHAT: Pop music that has taken a decidedly more soulful R&B approach as of late.
WHEN: 3/13/2017 at The Happiest of Hours (sponsored by Nylon and Twitter) at Bar 96.
WHERE: Mill Valley, California.
WHY: I’m a bit too old to be watching Disney sitcoms these days (and there’s absolutely no shade thrown to anybody my age who does), so I’ll be honest and say that my interest in checking out Bridgit’s performance has to do with my somewhat curious …. dare I say it … obsession with seeing how Disney actors fare outside of the Disney umbrella. Just prior to her SXSW showcases, she announced that she had to cancel another string of upcoming tour dates due to an acting scheduling conflict, so being able to catch her perform at SXSW was kind of like a unicorn type scenario.
HOW: It’s a shame that Bridgit can’t add more hours to her day to work those tour dates into her acting production schedule, because I’m sure that her 7,500,000 millions Facebook and 4,780,000 Twitter followers would have loved to hear what I heard at SXSW. You can brush off any of that “but she’s a Disney artist” commentary to the side, because her music is grown woman stuff. If you thought had any doubt that someone with Disney roots could pull off R&B or soul (what, Justin Timerblake wasn’t good enough for you?), Bridgit could possibly make you a believer. With her sultry vocals and confident swagger on stage, it’s a shame that her fans are just going to have to wait a little longer to see her live on stage. I got to see her perform, and I can pretty much guarantee that if you saw her live, she’d be your next crush.
— Derrick K. Lee (@methodman13) March 21, 2017