Pokémon Go, explained Everyone is suddenly catching Pokémon fever again. Here’s what’s going on.
You may have heard stories of people hunting down Pokémon on their office desks,in hospital rooms, and even in bathrooms. One teenage girl even found a dead body while looking for Pokémon. And police in Missouri claimed that four suspected robbers lured in victims with the possibility of Pokémon.
What the hell is going on?
Well, after a few years lying relatively low, Pokémon is making a bit of a comeback. The Nintendo-owned franchise, which exploded in popularity in the late 1990s, is again taking America by storm — this time through Pokémon Go, its biggest entry into the mobile space, now available for a free download on Android and iOS. It’s so popular that it’s on the verge of overtaking Twitter in terms of daily active users on Android.
Peter Sobat is the owner/creator of Blurred Culture. Peter holds a MFA in Digital Technology and has worked in media for the past 15 years. He is the creator of several viral hits such as “The SmokeBox” , “The Devin The Dude Show” and “Live with Steve Lobel”.