For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they from, 5) Why did we decide to catch them play and 6), How was their performance.
WHO: Fifi Rong.
WHAT: “Hybrid Electronica” which dips its toes in jazz, dub, hip-hop and UKG.
WHEN: 3/18/17 at Latitude 30 presented by the British Music Embassy and Ticketweb.
WHERE: London, England.
WHY: Fifi Rong caught my ear when I learned that she has collaborated with artists like Tricky and Skepta in the past. When I checked out some of her music online, I was taken with her Beth Gibbons (Portishead) and Martina Topley-Bird subdued vocals.
HOW: On her Facebook page, she describes her music as “hybrid-electronic”, a term that I don’t think I’ve seen used before to classify music, but absolutely fitting for the type of music she performs.
Having grown up influenced by Beijing opera and traditional Chinese musical elements, her vocals seem to embrace and reflect that cultural influence, while infusing that with the modern trappings of popular production elements. Her crystalline soprano voice floated over the powerfully forceful trip-hop instrumentals, giving the music a sense of calm above the sonic storm. A truly ethereal musical experience.
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— Derrick K. Lee (@methodman13) April 15, 2017