bülow Put Neon Gold Records’ SXSW Showcase In A Vibe Canada's Breakthrough Artist Of The Year Is Primed To Make Inroads In The U.S.
AUSTIN, TX- I had no idea who Megan Bulow was before a “Made For You” playlist on Spotify played “Sweet Little Lites” while I was working. There was something in the melody of the hook that seemed really familiar, pleasant and catchy to me. Paired with vocals that were light and airy vocals an austere electronic synth instrumental, it was an earwig of a track that had me dive into an internet wormhole to learn more about the song’s singer.
Megan Bulow, professionally known as “bülow”, released her first EP, the 3 song Damaged Vol.1 in 2017 before graduating from high school, with its track “Not A Love Song” racking up over 43,000,000 Spotify streams to date. She would follow up Vol.1 with another 3 song EP in 2018, Damaged Vol.2, but also took the time to loan out her distinctly laid back and effortless vocals for artists’s like Fall Out Boy and The Chainsmokers. Oh yeah … she also happened to win a Juno Award this year for “Breakthrough Artist of the Year”.
At SXSW, for her performance at Neon Gold Records’ showcase, bülow performed a few familiar songs from her prior EPs, but also featured a handful of track that would be embodied on her latest effort, the 7 track Crystalline. And if it’s anything, it’s the sonic precursor for what I’m willing to bet is going to be wildly successful career.
Like her contemporary, the inimitable Billie Eilish, there is something extraordinarily mature in her music. Despite still being a teenager, there’s a distinctive sonic stamp to bülow’s music, both musically and lyrically. The lyrics are frank, plainspoken and clever. The instrumentals, which never obscure or overwhelm her vocals, incorporates various musical elements including electronic dance music to R&B. I’m particularly fond of the tracks “Word Smith” and “Euphoria”. “Word Smith” in particular has wonderfully clever lyrics, set against a truly grooving vibe.
bülow’s music puts you in a vibe, and her live performance did the same. Backed by tracks, and a live drummer, her sound was a flawless as it could be. I did, however, find it hard to connect with her at times because of the fisherman’s cap that she wore which shadowed her face, making it hard to get a sense of the emotions she was laying bare through her lyrics, which I think is important because there’s so much depth and meaning in her lyrics.
bülow will be touring in the fall as a supporting act for Lauv, and with two gigs in Los Angeles, the odds are good that I’ll be heading out to The Wiltern to see her perform again at one of those shows. With a talent like bülow’s, you’ll want to catch her as often as you can now before she starts really blowing up in the around the world.
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