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Alice Jemima // 3/18/17 at Latitude 30 presented by BBC Music & DIT // SXSW 2017 // Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.
Alice Jemima // 3/18/17 at Latitude 30 presented by BBC Music & DIT // SXSW 2017 // Photo by Derrick K. Lee, Esq. (@Methodman13) for www.BlurredCulture.com.

For every artist we decided to catch at SXSW, we decided to review each performance with our own version of “Five Ws and One H” answering the questions: 1) Who are they, 2) What kind of music do they play, 3) When did they play, 4) Where are they from, 5) Why did we decide to catch them play and 6), How was their performance.

FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

WHO: Alice Jemima.

WHAT: Indie pop.

WHEN: 3/18/17 at Latitude 30 presented by BBC Music & DIT

WHERE: Devon, England.

WHY: Truth be told, I knew nothing about Alice Jemima prior to seeing her performance at Latitude 30. I can thank Aquilo (the band who I had pencilled into my schedule) for getting me to the venue in time for it.

HOW: She’s a quirky one, that Alice Jemima. It’s light and airy electronic pop with clever lyrics sung with a lulling voice. Based on what I can recall, and what I jotted down in my notes, her music is kind of on par with Lily Allen, without the sass. Sugary sweet pop melodies that’s easy on the ears and soul.

If I had any criticism about the performance, it would be that she’s almost too sweet and soft-spoken on stage. While her music is quite good – fantastic even- but I felt that she needed a little something … a little more “umph” … to give herself a bit more presence. Her voice is undoubtedly pleasant to the ear, and perfect for an afternoon performance at a festival when the sun is out and people can lay out on some grass. But, without dynamic stage production, it’s almost too soothing for a SXSW bar venue. Just my two cents.

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FOR OUR COMPLETE SXSW COVERAGE CLICK HERE!

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