As part of a bold new marketing strategy to promote inclusivity and appeal to less than 1% of the population, Mars, Incorporated has introduced a new M&M character who identifies as a Skittle.
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Peter Sobat
Peter Sobat is the owner/creator of Blurred Culture. Peter holds a MFA in Digital Technology and has worked in media for the past 20 years. He is the creator of several viral hits such as "The SmokeBox" , "The Devin The Dude Show" and "Live with Steve Lobel".