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LONG BEACH, CA- As we already mentioned above, kicks were heavily featured throughout ComplexCon. While every shoe manufacturer was worn by all of the festival patrons, Adidas stole the show at ComplexCon with their many interactive activations, one of them being Pusha T’s safety deposit themed giveaway.
Gold lockers awaited shoppers who were greeted with a key and opened the door to find goodies like wallets, hoodies, USB drives and more. Everything branded with the words “How Much is Enough” which played off of the bank theme. Only 40 pairs were released at ComplexCon and are said to release later in the year.
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Kimberly Quitzon
Kimberly Quitzon is a L.A. based music journalist and digital marketer...follow on social media: @kimquitzon.