Watch KENDRICK LAMAR’s acceptance speech as they accept the GRAMMY for Record Of The Year for “NOT LIKE US” at the 2025 GRAMMYs.
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Peter Sobat
Peter Sobat holds an MFA in Digital Technology and has spent the past 20 years working across media and digital content. He has created multiple breakout series and platforms, including The SmokeBox, GGN News Network, The Devin the Dude Show, HipHopDX, and Live with Steve Lobel.
His work spans development and production for major networks and cultural icons, with content created for CBS, MTV, ABC, ESPN, FOX, and Discovery Channel, as well as artists Snoop Dogg, Wiz Khalifa, Bone Thugs, Cypress Hill, YG, Dogg Pound, and Wu-Tang Clan. Through his creative agency, Peter has guided brands such as Doobieville, BrealTV, VladTV, Weedmaps, Adidas, Ford, and Cookies. He is the founder of Blurred Culture, The Bakerie and The DOPI.