Once known as the ultimate dad shoe, New Balance is now the fastest-growing sneaker brand in the game. While Nike had Jordan and Adidas had Yeezy, New Balance was quietly building a comeback—one smart move at a time. From Steve Jobs and arch support to Aimé Leon Dore collabs, Kawhi Leonard, and Bukayo Saka, this is the story of how New Balance went from “endorsed by no one” to being everywhere — in fashion, in sports, and in culture.
